Hi! Thanks for checking out this page! Startup Killers is an ebook I’m writing to help early founders avoid common mistakes. There I write about my experience of launching startups and e-commerce businesses.
I realized that I have to write Startup Killers after seeing dozens of makers waste time and money on something that increases their risk of failure. I understand that startups are always about high risk, but I know that not repeating many mistakes I made as a founder journey will save you time and money.
I’m 5 chapters in and I clearly see that this content is super powerful. Going through it makes me jump in joy, what never happened with 500 docs I wrote for uni. If you’re in the idea - prototype stage, this ebook will save you 3 months of time. I’m so convinced about it that I’m considering to pay $20 to people who tell me “this content hasn’t saved me 2 weeks”. If I went through Startup Killers when I started building projects, I’d be 6 months ahead.
These are the main reader profiles I’m thinking of when editing my text (i.e. me 18 months ago). It will be a great read for every founder who’s still figuring out what they’re doing.
Idea seekers
This is a must-read for people in the idea/prototype stage. You’re searching for a startup idea, browsing Product Hunt and TechCrunch in the hope to find “that” blue ocean market. It’s a must-read for people searching for investment to kickstart their project.
MVP builders
You run after people asking them to use your product, they sign up and disappear without giving any feedback. You ship update after update, but more effort doesn’t bring referrals. You question if you should charge for your product or keep begging randoms to answer you.
Sales seekers
You have a working product but struggling to make the first sales. You’re not sure about your positioning, who needs your product most (if anyone) and you can’t reach $500 MRR after 3 months.
Chapter 1: Not working on something you care about - complete.
Tells the story how my dropshipping business died in 4 months.
Chapter 2: Vision over problem - complete
How my app died because I didn’t hear my users
Chapter 3: Trend-glazing - complete
What months of watching trends gave me
Chapter 4: Idea over problem - complete